About Your Holiday Card (Or Lack There Of…)

bad8bab7-7b27-40cd-8590-a2990dff5883

For as long as I can remember, we have sent hundreds of holiday cards to our business colleagues and friends.  Real. Printed. Holiday Cards.  If anyone knows me, they know that I am not a fan of e-cards…

When we do send cards, we like them to be creative and bring a smile to someone’s face.  We want them to be memorable and festive. We want to share the joy of the season with our community.

This year we had a case of “writer’s block” when it came to our design.  We had a few ideas, but nothing we loved.  As I sat there thinking about the holidays, I firmly believed that there was something else we should be doing.  

Through our work with NY PCMA, we have adopted The Bowery Mission as one of our charities. For the last two years, our PCMA chapter has helped The Mission by building over 500 care packages to be distributed to homeless men and women in New York City.  With this is mind, we made the decision to make a donation to The Bowery Mission instead of using the budget for holiday cards.

As you can see from the video above (click the image to view), the money that we donated will be used to provide meals to hungry people in the next few weeks.  We encourage you to go check out the work that The Bowery Mission does and how they help people get back on their feet.

With that said, this is not your holiday card, but this is a reminder that we can all make a difference this holiday season— in your town, in an organization, and in the world.  

Happy Holidays from our team at Seven Degrees Communications. 

Edison Resident, Jessica Levin of Seven Degrees Communications, To Be Inducted Into New Jersey’s 2016 Advertising Hall of Fame

unnamed[Woodbridge, NJ] — President and Chief Connector of Seven Degrees Communications, Jessica Levin, MBA, CMP, CAE, will be inducted into NJ Ad Club’s 2016 Advertising Hall of Fame on November 17, 2016 at the Highlawn Pavilion in West Orange.

The NJ Ad Club 2016 Advertising Hall of Fame recipients were chosen among the following requirements— commitment to leadership, creativity, professional integrity, professional history, philanthropy, economic contributions, achievement of national significance, and personal activity.

The inductees for this prestigious award include Sally Glick, Sobel & Co. LLC; Ed Keller, Sound Imagination; Tom Marguccio, SCG Advertising & Public Relations; and Monica Smith, MarketSmith, Inc.

“There are so many talented marketers in the state and it’s an honor our agency is recognized among our peers,” says Jessica Levin on being inducted into the 2016 Advertising Hall of Fame.

The Advertising Hall of Fame was founded in 1981 by then President, Arden Davis Melick, a public relations practitioner formerly with Brooklyn Union Gas.  To date, NJ Ad Club has inducted 92 industry professionals into the Hall of Fame.

“These individuals have each made a significant impact on the advertising industry in New Jersey,” said Sandra Schler, Chair, Advertising Hall of Fame of New Jersey. “The Advertising Hall of Fame of New Jersey offers a way for us to recognize and celebrate their contributions.”

“I am so excited about this year’s Advertising Hall of Fame Nominees,” said Franco Zito, President of the NJ Ad Club. “The tremendous achievement of these individuals is indicative of the type of talent available in New Jersey and the NJ Ad Club. I congratulate this year’s winners and am humbled by their awesome achievements.”

For more information about the Advertising Hall of Fame, visit www.njadclub.org.

 ###

 About the NJ Ad Club:

The Advertising Hall of Fame was founded in 1981 by then President, Arden Davis Melick, a public relations practitioner formerly with Brooklyn Union Gas.  To date, NJ Ad Club has inducted 92 industry professionals into the Hall of Fame.

The Art of Volunteering: A Guide to Embracing Volunteerism

volunteerism (1)

 

Are you looking to enhance skills in your profession, build your network, and boost credibility? If so, consider becoming a volunteer.  Volunteerism comes in many forms and determining an end goal will allow you to decide where to volunteer and what role to take on.  Are you looking to volunteer but not sure where?  VolunteerMatch.org is a valuable resource that can help point you in the right direction.  If you have additional questions on how to maximize your experience as a volunteer, feel free to email us for some suggestions.

Taking Social To The Next Level

GMIDanthem1-300x218“Businesses do business with people,” you may have heard this one before or you may have read it on our website.  At Seven Degrees Communications, we believe in the value of relationships and that businesses do business with people, not robots or automatic machines. That’s the same belief we instill in our client’s everyday practices.  Since the early 2000s, social media has been an effective relationship building tool.  In fact, our Seven Degrees Communications team often considers social media to be the “seventh degree” to the Six Degrees of Separation concept.  We often coach our clients on creative ways that they can use social media to engage with their prospective audience to build leads and media opportunities. Recently, we worked with team building company SongDivision on a campaign designed to attract the attention of event professionals worldwide as well as build a relationship with them.  Through the use of both social media, existing “real-world” relationships and live-streaming app Periscope, this campaign was effective and demonstrated the value of today’s modern day technology.

CASE STUDY: SongDivision’s Global Meetings Industry Day Anthem

SongDivision is a corporate team-building company that brings meetings to life through music. We have been working with SongDivision on their social media presence and wanted to work with them on a campaign to drive engagement, attract attention and build valuable relationships with the events community.  Our idea was simple – let’s give back by getting meeting and event planners from around the globe to help write anthem for the inaugural Global Meetings Industry Day Anthem on Periscope.

Event professionals including media, planners, and suppliers alike were invited to take part in SongDivision’s virtual and interactive songwriting session on February 25th, about six weeks before GMID was scheduled to take place. The song writing session was promoted via Facebook Events, through paid social media ad and directly through the events industry associations including the umbrella organization, the Convention Industry Council.  The live songwriting session took place from the Metropolis Studios in London during an event with planners onsite and was broadcast through the live-streaming application Periscope.  Approximately 80 event professionals took part in writing the song, contributing chords, lyrics and musical genre.  They engaged in conversation over the Periscope messaging system and showed their love in a constant flow of hearts.

Following the session, the song was was fine-tuned, produced and recorded then distributed to all of the event industry associations to be shared at GMID events worldwide.  The song was shared publicly via social media and played at many of the GMID events across the globe.  The song received positive reviews from industry publications and a event production company in Canada even dubbed their own version of the anthem.

This campaign is an example of how today’s modern-day technology has the capability of attracting the attention from people in different cities, states, countries, and continents. SongDivision used social media appropriately to get in front of the right audience and, as a result, were positioned as leaders in interactive group songwriting.  When using social media, it’s important to break from the noise on the social platforms by being creative and inclusive and the GMID Anthem helped SongDivision do just that.

Ask how you can stand apart from the noise and make the most of today’s social platforms.

President and Chief Connector Jessica L. Levin Recognized as One of NJ’s Top Marketing and Communication Professionals

Seven Degrees Communications Congratulates Jessica L. Levin on Being Named One of NJ’s Best Marketing & Communication Professionals Under 40.


Jessica Head Shot copyWoodbridge, New Jersey, April 20, 2016—
Seven Degrees Communications is proud to announce that President and Chief Connector Jessica L. Levin MBA, CMP, CAE, was named among 35 driven professionals as Jersey’s best communication and marketing professionals under the age of 40 by the NJ Advertising Club (NJAdClub) and Jersey Shore Public Relations and Advertising Association (JSPRAA).

With 15+ years in the Marketing and Communication field, Jessica has become the “go-to” person regarding marketing, event design and trends involving technology.  Within her role at Seven Degrees Communications, Jessica consults to associations, meeting industry professionals, and professional services on developing authentic relationships in today’s social landscape. Jessica was also recently named one of the Top Fifty Women in Business by the NJBIZ.

“What is unusual about her approach is that she has been able to combine her strong professional skills with a desire to give back to the business and social community where she lives and works,” says Sobel & Co. Principal & Chief Growth Strategist and longtime mentor, Sally Glick, on Jessica’s role and contributions in the community.

Jessica channels her marketing and communication skills to giving back and currently serves as the Director of Marketing for the non-profit organization Operation BBQ Relief.  In addition, Jessica heads the New Jersey Professional Services Marketers Group, serves on a committee for the Association of Accounting Marketing where she was named Volunteer of the Year and is the President-Elect for the New York Chapter of Professional Convention Management Association (PCMA).

“Jessica Levin has been an exemplary leader heading our Community Services committee. Jessica outlines clear goals for her team and instills a spirit of teamwork which helps us successfully complete each initiative we are charged with,” says fellow PCMA NY Board Member, Jeffrey Musumano, on Jessica’s role as a leader.

The NJAdClub and JSPRAA will recognize Jessica alongside 34 professionals for her commitment to the Marketing and Communications field on Thursday, April 28th at the Forsgate Country Club in Monroe Township, NJ.

Are You:

  • An Association
  • An Event Organizer
  • A Small Business
  • Professional Services
  • Looking for a Speaker
  • RECENT POSTS:

    About Your Holiday Card (Or Lack There Of…)

    For as long as I can remember, we have sent hundreds of holiday cards to our business colleagues and friends.  Real. Printed. Holiday Cards.  If anyone knows me, they know… Read the Rest »

    Edison Resident, Jessica Levin of Seven Degrees Communications, To Be Inducted Into New Jersey’s 2016 Advertising Hall of Fame

    [Woodbridge, NJ] — President and Chief Connector of Seven Degrees Communications, Jessica Levin, MBA, CMP, CAE, will be inducted into NJ Ad Club’s 2016 Advertising Hall of Fame on November… Read the Rest »

    The Art of Volunteering: A Guide to Embracing Volunteerism

      Are you looking to enhance skills in your profession, build your network, and boost credibility? If so, consider becoming a volunteer.  Volunteerism comes in many forms and determining an end… Read the Rest »

    Taking Social To The Next Level

    “Businesses do business with people,” you may have heard this one before or you may have read it on our website.  At Seven Degrees Communications, we believe in the value… Read the Rest »