President and Chief Connector Jessica L. Levin Recognized as One of NJ’s Top Marketing and Communication Professionals

Seven Degrees Communications Congratulates Jessica L. Levin on Being Named One of NJ’s Best Marketing & Communication Professionals Under 40.


Jessica Head Shot copyWoodbridge, New Jersey, April 20, 2016—
Seven Degrees Communications is proud to announce that President and Chief Connector Jessica L. Levin MBA, CMP, CAE, was named among 35 driven professionals as Jersey’s best communication and marketing professionals under the age of 40 by the NJ Advertising Club (NJAdClub) and Jersey Shore Public Relations and Advertising Association (JSPRAA).

With 15+ years in the Marketing and Communication field, Jessica has become the “go-to” person regarding marketing, event design and trends involving technology.  Within her role at Seven Degrees Communications, Jessica consults to associations, meeting industry professionals, and professional services on developing authentic relationships in today’s social landscape. Jessica was also recently named one of the Top Fifty Women in Business by the NJBIZ.

“What is unusual about her approach is that she has been able to combine her strong professional skills with a desire to give back to the business and social community where she lives and works,” says Sobel & Co. Principal & Chief Growth Strategist and longtime mentor, Sally Glick, on Jessica’s role and contributions in the community.

Jessica channels her marketing and communication skills to giving back and currently serves as the Director of Marketing for the non-profit organization Operation BBQ Relief.  In addition, Jessica heads the New Jersey Professional Services Marketers Group, serves on a committee for the Association of Accounting Marketing where she was named Volunteer of the Year and is the President-Elect for the New York Chapter of Professional Convention Management Association (PCMA).

“Jessica Levin has been an exemplary leader heading our Community Services committee. Jessica outlines clear goals for her team and instills a spirit of teamwork which helps us successfully complete each initiative we are charged with,” says fellow PCMA NY Board Member, Jeffrey Musumano, on Jessica’s role as a leader.

The NJAdClub and JSPRAA will recognize Jessica alongside 34 professionals for her commitment to the Marketing and Communications field on Thursday, April 28th at the Forsgate Country Club in Monroe Township, NJ.

Where Will I Be in Five Years?

Today I am representing Operation BBQ Relief at HPBExpo.

Today I am representing Operation BBQ Relief at HPBExpo.

Thanks to the power of Facebook memories I was reminded of an event that took place five years ago today.  Reading this memory evoked so many emotions. How had five years gone by so fast? Did I use these five years wisely? And OMG what will happen in the next five years?  You see, five years ago today, I was in San Diego, sitting at Midori Connolly’s dining room table, discussing the future of Seven Degrees Communications.  We created a strategic plan and, for the most part, have followed it in terms of service offerings.  I look at the hand drawn map and check that I am on target. Sort of.

During our strategic planning session, Midori asked me a question: “Where do you see yourself in five years.”  It was the hardest question anyone has ever asked me. Five years?  I really didn’t know and to tell you the truth, I still don’t know. I knew what I wanted the company to look like and live that daily. But, me? Where did I want to be? I was challenged.

 Here is a bit about what has changed since that meeting:
  • A month after this session, I left my full-time association job to focus primarily on Seven Degrees.
  • I hired Stacy Hanas as a full-time employee along with Amanda Vazquez and Carol Malinky who are part-time.
  • I moved out of my home office into The (Co)Working Space.
  • I wrote Perfect Pairings: The Art of Connecting People.
  • I’ve traveled to many cities and spoke at events – averaging 50 speaking engagements a year.
  • I’ve volunteered and taken on professional leadership roles in The Association for Accounting Marketing and The Professional Convention Management Association.
  • I’ve joined the charity, Operation BBQ Relief, as Director of Marketing.
  • I’ve strengthened by professional brand and even received some amazing recognition along the way.
  • I launched a publishing company and have another brand under development.
What hasn’t changed?
  • I still struggle with being productive and chasing shiny red objects.
  • I still live in the same home, a place I thought I may have outgrown, but it works for me.
  • The type of work I am doing has gotten more strategic and refined, but hasn’t changed drastically.
  • I still spend free time with a lot of the same people and continue to make new friends every day.
  • I still think where will I be in five years is a really hard question.
What I’ve learned.

Today, I accept and embrace that I am an entrepreneur.

I accept that I may chase a few dreams and reject them if they don’t feel right.

I accept that the future is very hard to predict and that’s OK.

I accept  that I need to have a plan, but refining it is crucial.

I accept that I’ve accepted that the most important thing is to do what you love and it will all fall into place.

I accept that you don’t have to know where you where you will be in five years as long as you are learning and growing along the way.

Where will you be in five years? Do you know? Do any of us know? I’m just plan on doing what I love.

Jessica Levin Named One Of New Jersey’s Best 50 Women in Business

Screen Shot 2016-02-19 at 5.39.10 PMJessica Levin, MBA, CMP, CAE  has been named one of New Jersey’s 2016 Best 50 Women in Business. The award program, produced by NJBIZ, New Jersey’s premier business news publication, is presented by Wells Fargo and sponsored by WithumSmith+Brown, PC, Cancer Treatment Centers of America, Comcast Business and FGV Media.

The Best 50 Women in Business awards program honors New Jersey’s successful and influential women in business who have been making headlines in their field. To qualify, a nominee had to meet the selection criteria of being a resident and/or employed in New Jersey and hold a senior management-level position with significant authority in decision making.

An independent panel of judges selected the top fifty winners based on dedication to their careers, leadership, vision, community service, and mentoring. The 2016 judges were Cheryl Biron, One Horn Transportation; Mary Clare Garber, Princeton Legal Search Group, LLC; Angela Scheck, New Jersey State Bar Association; Sandra Schler, American Cancer Society, Inc.; Judith Sheft, New Jersey Innovation Institute @ NJIT; and Sharon Waters, Feliciano Center for Entrepreneurship, Montclair State University.

“We are truly fortunate to have the opportunity to recognize this outstanding group of women,” said Thomas Curtin, publisher of NJBIZ. “As business and community leaders, they are constantly redefining success within and outside the business arena.”

NJBIZ and the program sponsors will honor this year’s winners during an awards reception and ceremony on Monday, March 21, 2016 from 6 PM – 8:30 PM at The Palace at Somerset Park in Somerset, NJ. The honorees will also be highlighted in a special supplement to NJBIZ.

For more information about the NJBIZ Best 50 Women in Business awards program or to reserve seats to the event, please visit www.njbiz.com/events or contact Erika Plateroti at erikap@njbiz.com or (732) 246-5713.

Add Platform Tabs to a Company Facebook Page in 3 Simple Steps

Apps for FacebookDeveloping your company Facebook page took time.  It took time to develop a fanbase of thousands of quality and targeted individuals.  While you regularly reach your Facebook Fans through the page, it can also be useful to drive them to other platforms that you share content on. You tell your company’s story through authentic images on Instagram.  You start provocative conversations on Twitter and showcase ideas through videos on Youtube. Building a comprehensive social media strategy across all platforms takes work and adding each of your platforms to your brand’s company Facebook page supports your collective effort. The good news is that adding a complementary tab is simple and doesn’t require any programming knowledge.

Step 1: Decide which platforms to include to your company Facebook page.
Does your brand’s voice shine best through Instagram, YouTube, Twitter, Pinterest or Google+?  Choose three of the five and simply add the tabs so they will appear on the left side of your Facebook page.

Step 2. Type “(Platform) Tab for Pages” in search bar.
Make sure you are logged into your personal Facebook page.  After choosing the platform that best reflects your company’s voice, type “(Platform name) Tab for Pages” in the search bar.  For instance: “Twitter Tab for Pages” or “Instagram Tab for Pages”, see below.

Twitter Tab

Screen Shot 2016-01-04 at 2.39.17 PM

Step 3:  Select “Install App”.
Once you select “Twitter Tab for Pages” or “Instagram Feed Tab for Pages”, select “install app”.  After selecting this option, choose the company page that you would like to include the platform tab on.

Once these apps are added to the Facebook page, it’s crucial to track the analytics on each of these platforms to measure the behavior of your company’s Facebook fans.  For additional questions, feel free to reach out to our team.  To enhance the activity on each of your platforms, we are happy to offer some fresh and new ideas.  Learn more about our Social Media Consulting, here.

The Importance of a Content Calendar

Have you ever thought that you and/or your organization doesn’t have time to “create content.” Perhaps you have pondered what to write and communicate and came up blank. Do you have a lot of ideas, but fall short on implementation?  In order for any content marketing strategy to be successful, creating a content calendar is a must. While you may have spent significant time on big picture ideas and messages, organizing those concepts into a content
calendar simplifies the execution process.

What is a content calendar?

You may be wondering what a content calendar is, so let’s start with the basics. A content calendar assists in selecting and creating content that is of high quality, consistent and reliable in order to keep readers coming back for more.  A calendar coordinates all messaging and creates balance.  This includes digital communication like social media, blogs, podcasts and email.  It also can include direct mail, events and advertising, to name a few things. It’s a schedule, an accountability tool, an organizer and a way to ensure that you are sharing information with the right audience on a regular basis and at the most accurate time.

Why is it important?

Content calendars provide more for a company than meets the eye. Publishing content based on what your gut instinct thinks is best isn’t always the most effective way to reach a target audience. With a content calendar, you can create scheduled analytical checks to ensure that your audience is receiving the content they are looking for and that they are responding accordingly. Planning and measuring content helps increase success and reduce noise.

How detailed should it be?

There is no right or wrong way to create a content calendar. Here are some details to include:

  • Calendars can be organized by day, week, and month.  The amount of detail depends on how much information your organization has to share.
  • The calendar should include which channel(s) the message applies to.
  • Who is responsible for the content.  The content creator and the distributor may be different people.  You also may include content amplifiers – people who like, comment and share content posted by your company or an individual.
  • Keeping the calendar clear and concise so that others can understand it without a legend is key for success. You want to have enough detail without it being overwhelming and it might take some tweaking to get it right.

What else can a content calendar do?

Far too often we tend to forget important dates that could influence the content being posted, or company campaigns and events that could benefit greatly from social media publicity during a given time. However, let us remind you that we live in a rapidly changing environment and creating and scheduling content too far into the future could hinder the company if it becomes unrelated and irrelevant to the target audience. Additionally, planning too much content takes a bit of the personal touch out of it and too much automation will impact relationships.  There is a fine line between being organized and being too contentsational.

Another aspect of content calendars that play a major role in keeping and attracting readers is consistency. Lack of consistency can create a lack of followers on any social media outlet, which is why we recommend using the content calendar as a guide for social media posts and other content.

Furthermore, a content calendar can help track which SEO keywords have been used in previous titles and posts, and whether or not they are a direct link to the traffic (or lack of) on a website.

As you can see, a content calendar can serve useful and prove successful in many ways. Need help setting one up? Let us know how we can help.

Are You:

  • An Association
  • An Event Organizer
  • A Small Business
  • Professional Services
  • Looking for a Speaker
  • RECENT POSTS:

    President and Chief Connector Jessica L. Levin Recognized as One of NJ’s Top Marketing and Communication Professionals

    Seven Degrees Communications Congratulates Jessica L. Levin on Being Named One of NJ’s Best Marketing & Communication Professionals Under 40. Woodbridge, New Jersey, April 20, 2016— Seven Degrees Communications is… Read the Rest »

    Where Will I Be in Five Years?

    Thanks to the power of Facebook memories I was reminded of an event that took place five years ago today.  Reading this memory evoked so many emotions. How had five… Read the Rest »

    Jessica Levin Named One Of New Jersey’s Best 50 Women in Business

    Jessica Levin, MBA, CMP, CAE  has been named one of New Jersey’s 2016 Best 50 Women in Business. The award program, produced by NJBIZ, New Jersey’s premier business news publication, is… Read the Rest »

    Add Platform Tabs to a Company Facebook Page in 3 Simple Steps

    Developing your company Facebook page took time.  It took time to develop a fanbase of thousands of quality and targeted individuals.  While you regularly reach your Facebook Fans through the… Read the Rest »