Have you ever thought that you and/or your organization doesn’t have time to “create content.” Perhaps you have pondered what to write and communicate and came up blank. Do you have a lot of ideas, but fall short on implementation? In order for any content marketing strategy to be successful, creating a content calendar is a must. While you may have spent significant time on big picture ideas and messages, organizing those concepts into a content
calendar simplifies the execution process.
What is a content calendar?
You may be wondering what a content calendar is, so let’s start with the basics. A content calendar assists in selecting and creating content that is of high quality, consistent and reliable in order to keep readers coming back for more. A calendar coordinates all messaging and creates balance. This includes digital communication like social media, blogs, podcasts and email. It also can include direct mail, events and advertising, to name a few things. It’s a schedule, an accountability tool, an organizer and a way to ensure that you are sharing information with the right audience on a regular basis and at the most accurate time.
Why is it important?
Content calendars provide more for a company than meets the eye. Publishing content based on what your gut instinct thinks is best isn’t always the most effective way to reach a target audience. With a content calendar, you can create scheduled analytical checks to ensure that your audience is receiving the content they are looking for and that they are responding accordingly. Planning and measuring content helps increase success and reduce noise.
How detailed should it be?
There is no right or wrong way to create a content calendar. Here are some details to include:
- Calendars can be organized by day, week, and month. The amount of detail depends on how much information your organization has to share.
- The calendar should include which channel(s) the message applies to.
- Who is responsible for the content. The content creator and the distributor may be different people. You also may include content amplifiers – people who like, comment and share content posted by your company or an individual.
- Keeping the calendar clear and concise so that others can understand it without a legend is key for success. You want to have enough detail without it being overwhelming and it might take some tweaking to get it right.
What else can a content calendar do?
Far too often we tend to forget important dates that could influence the content being posted, or company campaigns and events that could benefit greatly from social media publicity during a given time. However, let us remind you that we live in a rapidly changing environment and creating and scheduling content too far into the future could hinder the company if it becomes unrelated and irrelevant to the target audience. Additionally, planning too much content takes a bit of the personal touch out of it and too much automation will impact relationships. There is a fine line between being organized and being too contentsational.
Another aspect of content calendars that play a major role in keeping and attracting readers is consistency. Lack of consistency can create a lack of followers on any social media outlet, which is why we recommend using the content calendar as a guide for social media posts and other content.
Furthermore, a content calendar can help track which SEO keywords have been used in previous titles and posts, and whether or not they are a direct link to the traffic (or lack of) on a website.
As you can see, a content calendar can serve useful and prove successful in many ways. Need help setting one up? Let us know how we can help.
Seth Godin’s The Purple Cow introduced a remarkable concept called Otaku. According to Seth Godin, “an otaku is more than a hobby but less than an obsession.” When I have conversations with CEOs of startups and hear why they are passionate about the product or service they market, this concept comes to mind. When I read the blog Techsy Talk, I learn of Liz King’s otaku for event technology. When I read the country music blog Home Sweet Country, I sense Lauren Hoffman’s passion for country music. There are many ways to express a love of a hobby or a passion. When a person loves what they do and has an audience who views them as a thought-leader in their respective field, this person is referred to as an influencer. When I had the opportunity to speak with Private Dining Concierge’s Founder and President, Valerie Ciarlo, I immediately recognized her otaku for making event planning easy.
CASE STUDY: PRIVATE DINING CONCIERGE
Private Dining Concierge was inspired by a San Francisco-based venue selection tool that connected people looking to book an event to venue space in San Francisco, CA. With experience in the restaurant industry, Valerie found that this website was the missing link for planners and restaurants in the New York City market. By designing a simple way to send one RFP (Request For Proposal) to many restaurants, Valerie was determined to eliminate the time spent on searching for a venue and increase the communication among planners and restaurant staff. Private Dining Concierge is valuable because Valerie knows how planners and restaurants work together. This service works because PDC connects planners solely to the quality restaurants in food and service and allows planners to search for venues that suit their needs. More important, PDC is successful because it is fueled by Valerie’s knowledge and passionfor the private dining industry.
Just as Starbucks Founder Howard Schultz has an otaku for coffee, Valerie has an otaku forprivate dining. As a result, she designed a product to make the booking process easier. We encourage you to think of your personal and professional interests and what is important to you. Expressing an otaku exists in many forms. Some of these “forms” include blogging, starting a business, volunteering your time at a charity or joining an association. The list of ways to demonstrate your otaku is infinite. We ask you to share some of the ways you have expressed your interest in the past or what you plan to do now that you have read this post.
As the days become shorter and the 23rd of September approaches, we challenge you to take a few hours to yourself to accomplish summer reading. While “All That Is” by James Salter, “All The Light We Cannot See” by Anthony Doerr, and “The Sixth Extinction” by Elizabeth Kolbert are the top three books on President Obama’s summer reading list, we ask what your summer reading list looks like. Does your list consist of fictional books to help you escape your everyday thoughts? Does your list include nonfiction books designed to help you professionally? Our list consists of both but each of them have one common theme— they are all written by a friend of Seven Degrees Communications.
From a political book to a cook book, a standardized test book to a leadership book, our list displays a large array of topics. While you may not find a need for each of these books within the next few weeks, we ask you to keep this list handy for a time you or someone you know would like some insight on entertaining guests, guidance, or possibly taking the ACT.
HRC: State Secrets and the Rebirth of Hillary Clinton by Amie Parnes and Jonathan Allen: HRC is a story of Hillary Clinton’s political rebirth based on the eyewitness accounts of her inner circle.
Look, Lead, Love, Learn: Four Steps to Better Business, a Better Life – and Conquering Complexity in the Process by Bill Sheridan and Tom Hood: Sheridan and Hood explain how the ability to “Look, Lead, Learn, Love,” will help you successfully conquer the new shift in today’s workplace.
The Gilded Fork – Entertaining At Home: A Year of Dinner Parties by Jennifer Iannolo and Chef Mark Tafoya: With dinner party menus ranging from summer casual fares to an elegant dinner for two, The Gilded Fork includes recipes full of flavors, textures and colors that will impress your guests.
How To Get People To Scream Your Name And Beg For More by Tom Morrison: Morrison’s book spurs the profound changes you need to make in life in order to live a more fulfilled lifestyle.
Acing the ACT: An Elite Tutor’s Guide to Tricky Questions and Secret Strategies that Make a Big Difference by Elizabeth King: Do you know of someone taking the ACT test? Well, we know someone who has an outstanding guide to tricky questions and secret strategies.
Living After Losing by Kendra Von Achen: Living After Losing is a personal account showing the journey, process, and lessons learned from grief.
The Shore by S.E. Brown: The Shore is a romance novel depicting the ride of two individuals.
We want to thank all of our friends for sharing their stories with us. We look forward to ending our summer reading each of these books and finishing the list as a new season approaches. We hope you find each of these reads valuable and can write an Amazon review expressing your thoughts. If you would like to connect to any of these authors after finishing these great reads, we will be happy to make that connection. If you are working on a book or know someone that is, let us know. We are always looking for more books to dig into and will be happy to pass it along to others.
Sometimes it takes 20 years to find a life-changing book. In my case, it was at my 20-year high school reunion that Kristy Wexler, fitness guru and official Badass, suggested I read: You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero. Actually, Kristy suggested I listen to it on Audible and I think you should do the same.
Before you keep reading, please note that there are some four-letter words in this post. They are quotes from the book and I love them. I’ve been reading a lot of motivational books lately and few resonated with me like this one has. The book is based on the premise that you can live the life you want by speaking in the present and by loving yourself. In fact, at the end of every chapter, Sincero reminds the reader/listener to love themselves. You absolutely cannot be successful and make positive change if you don’t love yourself first.
The book is designed for people who are stuck in life or who just need an extra shove off a cliff. It’s for all stages of life, from those who feel like they are at the bottom of the ladder to those who are on the brink of greatness. Well, actually, she thinks everyone is on the brink of greatness – that’s why she wrote the book.
My takeaways are:
- Write down your life as you see it as if it’s really happening.
- Make it happen. You need to have the right attitude, but you need to do the work.
- Getting a coach can help get you to your goals.
- You need to love yourself – this one you cannot avoid.
- Think in the positive. Get rid of words like Can’t, Won’t, Never.
- Like attracts like – put out what you want to get back.
The concepts in this books are not new to someone who believes in karma and the power of the universe. What made this different is that Sincero is cool. She’s tough. She walks the talk. She is a Badass.
So what’s my absolute favorite part of the book? This quote: “Nothing is more unstoppable than a freight train full of Fuck-Yeah.”
Get the book. Absorb the book. Go be a Badass!
Woodbridge, NJ – August 6, 2015 – Marketing Consulting Firm Seven Degrees Communications is proud to announce the sponsorship of Special Citizen’s 9th Annual Kristen Bednar Memorial Surf Camp for Children with Autism (Surf Camp). Surf Camp will take place on Saturday, August 15, 2015 at Cupsogue Beach in Westhampton, New York.
Surf Camp was founded by Jessica Zufall of Special Citizens in August 2007 to provide children with Autism and their families a free day of surfing with an instructor.
When asked what inspired Zufall to find Surf Camp, Zufall stated, “The benefits of aquatic therapy and its impact on children with autism inspired me. I started asking what more could I do to aid in the holistic approach of working with children outside of typical ancillary services such as speech, physical, or occupational therapies.”
The success of Surf Camp continues to grow year after year. While camp hosted 22 active participants in 2007, the camp taught 118 surfers in 2014.
Seven Degrees Communications is looking forward to supporting this year’s Surf Camp. With community service and social good a fundamental part of our corporate culture, President Jessica Levin of Seven Degrees Communication says, “We support the work that Jessica Zufall is doing because it has direct impact. The camp touches the lives of each family that participates and gives them a day of pure enjoyment. Everyone needs that in their lives and Surf Camp provides that to families who need a break from the challenges of daily life.”
If you know a family residing in the tri-state area interested in signing up for Surf Camp or you are interested in volunteering, please visit Special Citizen’s website here.
About Seven Degrees Communications: At Seven Degrees Communications, our motto is, “businesses don’t buy from businesses; people buy from people.” With that approach in mind, our goal is to help companies, associations and business professionals create, develop and enhance relationships both online and face-to-face. Our service focus includes Marketing and Communications, Events and Technology. Our services offer Business Development Training, Content Marketing, Social Media Consultation and Execution. To learn more about our services, please visit our website at www.sevendegreescommunications.com.
Communications Coordinator, Seven Degrees Communications
Phone: (929) 322-4418