Celebrating Eight Years of Seven Degrees Communications

Today, Seven Degrees Communications celebrates our 8th anniversary, and I could not be more proud of what we’ve built. The idea of helping people to connect with one another about their products and services while developing great, mutually beneficial relationships has become central to our flexible approach to marketing communications.

Over the last eight years, our roster of services has grown to encompass social media marketing, PR and event planning, as well as content development, technical writing and graphic design.

When I first started this company, I knew that I could help clients navigate what was then the relatively young world of social media to help build their networks. What quickly became apparent, though, is that social media was not a stand alone service and belonged as an integral part of a marketing plan.

The biggest evolution is how we work with our clients.  It took us awhile to realize that the best way for us to help our clients succeed was to function as an outsourced marketing department, with myself in the role of CMO. We work as an extension of a company, as an integral part of the leadership team. We manage relationships on their behalf, represent them at public events, and help create and maximize the impact of the most strategic business connections.

You may be wondering, why would someone want to outsource an entire marketing department?

Here are a couple of key reasons:

  • COST EFFECTIVENESS – Many companies want the expertise of a CMO but can’t afford to hire someone at the level of experience they require. We offer access to executive level talent along with an entire creative, tech and support team at an affordable monthly rate, designed with budget in mind.
  • AUTHORITY – Many executives don’t have the time or the desire to create a marketing plan and manage its execution. As a CMO for hire, I come to the table as a partner, with an informed perspective based on over 20 years of industry experience, ready to advise on the best course of action with a plan to implement it.
  • FLEXIBILITY – With a varied suite of services capable of addressing specific needs, we bring to the table whatever resources are required, implemented by a hand picked team. Once we sign on, we do what it takes to manage marketing initiatives, campaigns and events, even if that changes from month to month.
  • INTERDEPENDENCE – When companies partner with Seven Degrees Communications, they engage our collective creativity, wisdom, experience and judgment. They can rest assured that our team is on the case, a steady presence in front of as well as behind the scenes, coordinating with them and working on their behalf.

Of course, we still work on smaller projects and with organizations that have marketing teams, but this approach has been great for many businesses.

As things have changed over the last eight years, we’ve adapted. We hope that the next eight years will be as full of adventure and accomplishments as the last. As always, we express our sincere gratitude for those who have trusted us with their business and friendship.

If we haven’t yet had the pleasure of collaborating, let’s have a conversation about how we can help you with your marketing and communications. Who knows? It might be the start of a beautiful partnership.

Happy Connecting!

About Your Holiday Card (Or Lack There Of…)

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For as long as I can remember, we have sent hundreds of holiday cards to our business colleagues and friends.  Real. Printed. Holiday Cards.  If anyone knows me, they know that I am not a fan of e-cards…

When we do send cards, we like them to be creative and bring a smile to someone’s face.  We want them to be memorable and festive. We want to share the joy of the season with our community.

This year we had a case of “writer’s block” when it came to our design.  We had a few ideas, but nothing we loved.  As I sat there thinking about the holidays, I firmly believed that there was something else we should be doing.  

Through our work with NY PCMA, we have adopted The Bowery Mission as one of our charities. For the last two years, our PCMA chapter has helped The Mission by building over 500 care packages to be distributed to homeless men and women in New York City.  With this is mind, we made the decision to make a donation to The Bowery Mission instead of using the budget for holiday cards.

As you can see from the video above (click the image to view), the money that we donated will be used to provide meals to hungry people in the next few weeks.  We encourage you to go check out the work that The Bowery Mission does and how they help people get back on their feet.

With that said, this is not your holiday card, but this is a reminder that we can all make a difference this holiday season— in your town, in an organization, and in the world.  

Happy Holidays from our team at Seven Degrees Communications. 

Edison Resident, Jessica Levin of Seven Degrees Communications, To Be Inducted Into New Jersey’s 2016 Advertising Hall of Fame

unnamed[Woodbridge, NJ] — President and Chief Connector of Seven Degrees Communications, Jessica Levin, MBA, CMP, CAE, will be inducted into NJ Ad Club’s 2016 Advertising Hall of Fame on November 17, 2016 at the Highlawn Pavilion in West Orange.

The NJ Ad Club 2016 Advertising Hall of Fame recipients were chosen among the following requirements— commitment to leadership, creativity, professional integrity, professional history, philanthropy, economic contributions, achievement of national significance, and personal activity.

The inductees for this prestigious award include Sally Glick, Sobel & Co. LLC; Ed Keller, Sound Imagination; Tom Marguccio, SCG Advertising & Public Relations; and Monica Smith, MarketSmith, Inc.

“There are so many talented marketers in the state and it’s an honor our agency is recognized among our peers,” says Jessica Levin on being inducted into the 2016 Advertising Hall of Fame.

The Advertising Hall of Fame was founded in 1981 by then President, Arden Davis Melick, a public relations practitioner formerly with Brooklyn Union Gas.  To date, NJ Ad Club has inducted 92 industry professionals into the Hall of Fame.

“These individuals have each made a significant impact on the advertising industry in New Jersey,” said Sandra Schler, Chair, Advertising Hall of Fame of New Jersey. “The Advertising Hall of Fame of New Jersey offers a way for us to recognize and celebrate their contributions.”

“I am so excited about this year’s Advertising Hall of Fame Nominees,” said Franco Zito, President of the NJ Ad Club. “The tremendous achievement of these individuals is indicative of the type of talent available in New Jersey and the NJ Ad Club. I congratulate this year’s winners and am humbled by their awesome achievements.”

For more information about the Advertising Hall of Fame, visit www.njadclub.org.

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 About the NJ Ad Club:

The Advertising Hall of Fame was founded in 1981 by then President, Arden Davis Melick, a public relations practitioner formerly with Brooklyn Union Gas.  To date, NJ Ad Club has inducted 92 industry professionals into the Hall of Fame.

The Art of Volunteering: A Guide to Embracing Volunteerism

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Are you looking to enhance skills in your profession, build your network, and boost credibility? If so, consider becoming a volunteer.  Volunteerism comes in many forms and determining an end goal will allow you to decide where to volunteer and what role to take on.  Are you looking to volunteer but not sure where?  VolunteerMatch.org is a valuable resource that can help point you in the right direction.  If you have additional questions on how to maximize your experience as a volunteer, feel free to email us for some suggestions.

Taking Social To The Next Level

GMIDanthem1-300x218“Businesses do business with people,” you may have heard this one before or you may have read it on our website.  At Seven Degrees Communications, we believe in the value of relationships and that businesses do business with people, not robots or automatic machines. That’s the same belief we instill in our client’s everyday practices.  Since the early 2000s, social media has been an effective relationship building tool.  In fact, our Seven Degrees Communications team often considers social media to be the “seventh degree” to the Six Degrees of Separation concept.  We often coach our clients on creative ways that they can use social media to engage with their prospective audience to build leads and media opportunities. Recently, we worked with team building company SongDivision on a campaign designed to attract the attention of event professionals worldwide as well as build a relationship with them.  Through the use of both social media, existing “real-world” relationships and live-streaming app Periscope, this campaign was effective and demonstrated the value of today’s modern day technology.

CASE STUDY: SongDivision’s Global Meetings Industry Day Anthem

SongDivision is a corporate team-building company that brings meetings to life through music. We have been working with SongDivision on their social media presence and wanted to work with them on a campaign to drive engagement, attract attention and build valuable relationships with the events community.  Our idea was simple – let’s give back by getting meeting and event planners from around the globe to help write anthem for the inaugural Global Meetings Industry Day Anthem on Periscope.

Event professionals including media, planners, and suppliers alike were invited to take part in SongDivision’s virtual and interactive songwriting session on February 25th, about six weeks before GMID was scheduled to take place. The song writing session was promoted via Facebook Events, through paid social media ad and directly through the events industry associations including the umbrella organization, the Convention Industry Council.  The live songwriting session took place from the Metropolis Studios in London during an event with planners onsite and was broadcast through the live-streaming application Periscope.  Approximately 80 event professionals took part in writing the song, contributing chords, lyrics and musical genre.  They engaged in conversation over the Periscope messaging system and showed their love in a constant flow of hearts.

Following the session, the song was was fine-tuned, produced and recorded then distributed to all of the event industry associations to be shared at GMID events worldwide.  The song was shared publicly via social media and played at many of the GMID events across the globe.  The song received positive reviews from industry publications and a event production company in Canada even dubbed their own version of the anthem.

This campaign is an example of how today’s modern-day technology has the capability of attracting the attention from people in different cities, states, countries, and continents. SongDivision used social media appropriately to get in front of the right audience and, as a result, were positioned as leaders in interactive group songwriting.  When using social media, it’s important to break from the noise on the social platforms by being creative and inclusive and the GMID Anthem helped SongDivision do just that.

Ask how you can stand apart from the noise and make the most of today’s social platforms.

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