Capture, Connect and Communicate with Content Marketing

In a market saturated with push marketing strategies, it can be difficult to be heard. Content Marketing is one of the most powerful tools available to association management in order to capture a member, potential member or sponsor’s attention. But what it is exactly and how can you use it? In this session, we will define what content marketing means and will discuss ways that you can implement a strategy for your association. From types of content to the methods of distribution, the presentation will showcase the most necessary ingredients for a successful content marketing recipe.

Learning Objectives: 
  • Define and describe a content marketing strategy 
  • Determine when content should be free or not 
  • Learn basic elements of crafting a content marketing plan