Public Speaking

Capture, Connect and Communicate with Content Marketing

In a market saturated with push marketing strategies, it can be difficult to be heard. Content Marketing is one of the most powerful tools available to association management in order to capture a member, potential member or sponsor’s attention. But what is it exactly and how can you use it? In this session, we will define what content marketing means and will discuss ways that you can implement a strategy for your company or association. From types of content to the methods of distribution, the presentation will showcase the most necessary ingredients for a successful content marketing recipe. Learning Objectives:

  • Define and describe a content marketing strategy
  • Determine when content should be free or not
  • Learn basic elements of crafting a content marketing plan
  • Tying content into lead generation

Are You:

  • An Association
  • An Event Organizer
  • A Small Business
  • Professional Services
  • Looking for a Speaker
  • RECENT POSTS:

    President and Chief Connector Jessica L. Levin Recognized as One of NJ’s Top Marketing and Communication Professionals

    Seven Degrees Communications Congratulates Jessica L. Levin on Being Named One of NJ’s Best Marketing & Communication Professionals Under 40. Woodbridge, New Jersey, April 20, 2016— Seven Degrees Communications is… Read the Rest »

    Where Will I Be in Five Years?

    Thanks to the power of Facebook memories I was reminded of an event that took place five years ago today.  Reading this memory evoked so many emotions. How had five… Read the Rest »

    Jessica Levin Named One Of New Jersey’s Best 50 Women in Business

    Jessica Levin, MBA, CMP, CAE  has been named one of New Jersey’s 2016 Best 50 Women in Business. The award program, produced by NJBIZ, New Jersey’s premier business news publication, is… Read the Rest »

    Add Platform Tabs to a Company Facebook Page in 3 Simple Steps

    Developing your company Facebook page took time.  It took time to develop a fanbase of thousands of quality and targeted individuals.  While you regularly reach your Facebook Fans through the… Read the Rest »