Public Speaking

Capture, Connect and Communicate with Content Marketing

In a market saturated with push marketing strategies, it can be difficult to be heard. Content Marketing is one of the most powerful tools available to association management in order to capture a member, potential member or sponsor’s attention. But what is it exactly and how can you use it? In this session, we will define what content marketing means and will discuss ways that you can implement a strategy for your company or association. From types of content to the methods of distribution, the presentation will showcase the most necessary ingredients for a successful content marketing recipe. Learning Objectives:

  • Define and describe a content marketing strategy
  • Determine when content should be free or not
  • Learn basic elements of crafting a content marketing plan
  • Tying content into lead generation

Are You:

  • An Association
  • An Event Organizer
  • A Small Business
  • Professional Services
  • Looking for a Speaker

    The Importance of a Content Calendar

    Have you ever thought that you and/or your organization doesn’t have time to “create content.” Perhaps you have pondered what to write and communicate and came up blank. Do you… Read the Rest »

    Applying Godin’s Concept of Otaku to Business

    Seth Godin’s The Purple Cow introduced a remarkable concept called Otaku.  According to Seth Godin, “an otaku is more than a hobby but less than an obsession.”  When I have conversations… Read the Rest »

    Our Seven Degrees Annual Reading List

      As the days become shorter and the 23rd of September approaches, we challenge you to take a few hours to yourself to accomplish summer reading. While “All That Is”… Read the Rest »

    Book Review: You are a Badass

    Sometimes it takes 20 years to find a life-changing book.  In my case, it was at my 20-year high school reunion that Kristy Wexler, fitness guru and official Badass, suggested… Read the Rest »